B2B2C is a type of e-commerce online shopping business model, where B is the abbreviation for Business and C is the abbreviation for Consumer. The first B refers to the supplier of goods or services, the second B refers to the enterprise engaged in e-commerce, and C represents the consumer.
The first business is not limited to brand suppliers, film and television production companies, and book publishers. Any supplier of goods or services can become the first business; The second B is a B2B2C e-commerce enterprise that integrates goods, services, and consumer terminals through unified business management. It serves as a bridge between suppliers and consumers, providing high-quality services for them, and is an internet e-commerce service provider. C represents consumers who shop on the unified e-commerce platform built by the second B;
The origin of B2B2C is the evolution and improvement of the current B2B and B2C models, which perfectly combine B2C and B2B. Through the B2B2C e-commerce model, enterprises build their own logistics supply chain system and provide unified services.